WHAT AN INTERESTING JOURNEY IT HAS BEEN. FIRST, I BROKE INTO THE ADVERTISING BUSINESS STRAIGHT OUT OF JOURNALISM SCHOOL AND LEARNED THE ROPES WITH HIGHLY-AWARDED, CREATIVELY-DRIVEN AGENCIES. I LEARNED AS MANY FACETS OF INTEGRATED MARKETING AS I COULD, AND HIT MY CAREER STRIDE FAIRLY EARLY AS AN ACCOUNT PLANNER (WHAT SOME MAY ALSO CALL A BRAND STRATEGIST).
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IT WAS INVIGORATING TO STUDY CONSUMERS, ASSESS BUSINESS CATEGORIES AND CLIENT CHARACTERISTICS WITHIN THEM, THEN CREATE PLANS AND BRIEFS THAT WOULD INSPIRE CREATIVE TEAMS TO COME UP WITH INTERESTING & EFFECTIVE WORK.
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AT ONE POINT, AFTER THE GRIND OF BIG AGENCY LIFE TOOK ITS TOLL, I DECIDED TO OPEN MY OWN SHOP CLOSE TO HOME. AS SMALL AGENCY OWNERS UNDERSTAND, I HAD TO WEAR A LOT OF DIFFERENT HATS. BUT THE MOST ENJOYABLE HAT OF ALL TO TRY ON, FOR ME, WAS THAT OF WRITER AND CREATIVE. THE LIGHT BULB WENT OFF IN MY MIND: I THEN UNDERSTOOD JUST HOW ESSENTIAL GREAT STRATEGY IS TO GREAT CREATIVE. FOR YEARS, CREATIVE TEAMS HAD THANKED ME FOR MY INSIGHTS AND CAREFUL BRIEFING AS A PLANNER. IT WAS AT THIS JUNCTURE WHEN I REALIZED I COULD HELP CLIENTS THE MOST BY COMBINING MY STRATEGIC AND CREATIVE SKILLS.
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BEING ABLE TO COLLABORATE WITH CLIENTS ON STRATEGY AND SHAPING CREATIVE FUELS MY CURIOSITY AND ONGOING NEED TO BE SOLVING PROBLEMS. AND IT HELPS THEM TO MOVE FORWARD WITH TELLING THE STORY THAT NEEDS TO BE TOLD.
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PREVIOUS SENIOR-LEVEL AGENCY EXPERIENCE
SAATCHI & SAATCHI SAN FRANCISCO
YOUNG & RUBICAM SAN FRANCISCO
LAWLER BALLARD / MICHIGAN
GOLDBERG MOSER O'NEILL, SAN FRANCISCO
ADDWATER, SAN FRANCISCO
THE TOM SKUNDA PROJECT, SAUSALITO
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PREVIOUS CLIENT EXPERIENCE
PROCTER & GAMBLE
PUR WATER FILTERS
OLAY TOTAL EFFECTS
ISHARES.COM
MGM GRAND LAS VEGAS
SONICARE
QUANTUM CORPORATION
CHILDREN'S HOSPITAL & RESEARCH CENTER OAKLAND
THE BAY CITIZEN
ARCUSSTONE
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